Pay It Forward For Profits sponsoring system is 100% generic because it works for any network company or affiliate program. There is a reason why the founders of PIF4P, Joel Broughton and Paul Birdsall, named this 100% generic system “funded sponsoring franchise”. There is a great difference between Internet marketing and a funded sponsoring franchise system. A franchise is a business in a box, a complete business model with a completely developed marketing plan, operation plan and training program. PIF4P is just that: a network marketing program Internet business.