With this information, the Board of Education turned to business and civic groups to try to find ways to eliminate these factors. The Board of Education Driven Public Engagement Model has both short and long term goals. In the short term, the San Jose Unified School district sought to create a plan that would make the local community want to send their children there. In the long term, the school district hopes to engage the community in order to accomplish their goals of improving student performance while building up a network of tools and strategies for communication with the public. Superintendent Don Iglesias explained: The program was developed to increase parent and community participation and understanding within our school district.
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