Most people choose a Web host based on price, technology and/or the recommendation of their Web agency. All of these are important factors, but most people overlook the destructive impact choosing the wrong host can have on your interactive marketing initiatives.

How do you choose a hosting company? One of the most important factors when choosing a host is determining which tools and services they support and don’t support. What statistics or Web analytics packages does your host offer? You don’t want to pay a third party a premium for your Web analytics package because your host only provides “free-ware” statistics. Many web hosts have strategic relationships with some of the best Web analytics vendors in an effort to provide their customers with powerful site measurement tools bundled into the cost of their hosting packages.